Where Crypto Meets Clarity
Where Crypto Meets Clarity
Fluxo is a beginner-friendly crypto wallet that feels easy to use because it’s based on what real people need. It helps users handle everything - from trading crypto to exploring DeFi - across different blockchains, all in one smooth experience.
Fluxo is a beginner-friendly crypto wallet that feels easy to use because it’s based on what real people need. It helps users handle everything - from trading crypto to exploring DeFi - across different blockchains, all in one smooth experience.
Fluxo makes crypto approachable, so you can invest, trade, and dream bigger without stress.
Fluxo makes crypto approachable, so you can invest, trade, and dream bigger without stress.
PROJECT OVERVIEW
Project Overview
My Role
My Role
Solo UX/UI Designer
Solo UX/UI Designer
Project duration
Project duration
2 month
2 month
The Product Overview
Product Name: Fluxo
Category: Beginner-Friendly Crypto Wallet & DeFi Platform
Target Users: Beginners and intermediate crypto users looking for a simple, intuitive way to manage digital assets
About
Fluxo is a beginner-friendly crypto wallet designed to make cryptocurrency accessible and easy to use. It combines trading, DeFi features, and cross-chain capabilities in a single smooth experience. The platform is built around real user needs, emphasizing simplicity, security, and guidance to help users confidently explore the world of crypto.
Product Name: Fluxo
Category: Beginner-Friendly Crypto Wallet & DeFi Platform
Target Users: Beginners and intermediate crypto users looking for a simple, intuitive way to manage digital assets
About
Fluxo is a beginner-friendly crypto wallet designed to make cryptocurrency accessible and easy to use. It combines trading, DeFi features, and cross-chain capabilities in a single smooth experience. The platform is built around real user needs, emphasizing simplicity, security, and guidance to help users confidently explore the world of crypto.
Problem Statement
Crypto and DeFi are becoming more popular,
but most wallets are still too complicated - especially for beginners. Users face confusing steps, hard-to-use interfaces, manual network switching, and and limited mobile functionality.
Problem Statement
Crypto and DeFi are becoming more popular,
but most wallets are still too complicated - especially for beginners. Users face confusing steps, hard-to-use interfaces, manual network switching, and and limited mobile functionality.
😒 Pain Point: DeFi platforms are feature-rich but not user-friendly or intuitive.
😒 Pain Point: DeFi platforms are feature-rich but not user-friendly or intuitive.
I tried connecting to a DEX from my phone, and it just kept crashing. Nothing worked unless I went back to desktop.
I tried connecting to a DEX from my phone, and it just kept crashing. Nothing worked unless I went back to desktop.
😒 Pain Point: Overwhelming interface .
😒 Pain Point: Overwhelming interface .
“I downloaded MetaMask to try crypto, but I had no idea where to start. Everything looked super technical. It’s not beginner-friendly at all.”
“I downloaded MetaMask to try crypto, but I had no idea where to start. Everything looked super technical. It’s not beginner-friendly at all.”
😒 Pain Point: Getting started in crypto feels complex instead of simple.
“I want to try crypto, but most wallets confuse me right from the start. I don’t understand what a seed phrase or gas fee is. I just want a safe, simple way to get started.”
😒 Pain Point: Poor Portfolio Visibility.
“I have tokens on 3 networks, but MetaMask doesn’t give me one clear view. I have to switch chains manually just to see what I own.”
😒 Pain Point: Getting started in crypto feels complex instead of simple.
😒 Pain Point: Overwhelming onboarding, too much jargon, unclear terminology.
“I want to try crypto, but most wallets confuse me right from the start. I don’t understand what a seed phrase or gas fee is. I just want a safe, simple way to get started.”
“I want to try crypto, but most wallets confuse me right from the start. I don’t understand what a seed phrase or gas fee is. I just want a safe, simple way to get started.”
😒 Pain Point: Overwhelming onboarding, too much jargon, unclear terminology.
“I want to try crypto, but most wallets confuse me right from the start. I don’t understand what a seed phrase or gas fee is. I just want a safe, simple way to get started.”
😒 Pain Point: Poor Portfolio Visibility.
“I have tokens on 3 networks, but MetaMask doesn’t give me one clear view. I have to switch chains manually just to see what I own.”
USER PERSONAS
User Personas
Alex Morgan
Alex Morgan
24
24
years
years
Accountant
Accountant
💻 Tech Comfort: Average
💰 Crypto Experience: Beginner, curious about investing and DeFi
📱 Devices: Smartphone (iOS/Android), occasionally desktop
💻 Tech Comfort: Average
💰 Crypto Experience: Beginner, curious about investing and DeFi
📱 Devices: Smartphone (iOS/Android), occasionally desktop
Bio
Bio
Alex is a curious young professional new to crypto. Confident with everyday apps but overwhelmed by trading and DeFi, they seek simple, secure tools that make learning and exploring digital assets easy and stress-free.
Alex is a curious young professional new to crypto. Confident with everyday apps but overwhelmed by trading and DeFi, they seek simple, secure tools that make learning and exploring digital assets easy and stress-free.
Goals
Goals
Learn new skills and knowledge continuously
Build self-confidence and emotional resilience
Maintain a healthy lifestyle (physical, mental, and emotional)
Travel and explore new cultures
Try new hobbies, sports, or creative pursuits
Experience personal challenges that push comfort zones
Learn new skills and knowledge continuously
Build self-confidence and emotional resilience
Maintain a healthy lifestyle (physical, mental, and emotional)
Travel and explore new cultures
Try new hobbies, sports, or creative pursuits
Experience personal challenges that push comfort zones
Pain points & objections
Pain points & objections
Feels crypto is complicated and confusing
Overwhelmed by multiple wallets and exchanges
Worried about security and losing funds
Finds tutorials too technical or intimidating
Feels crypto is complicated and confusing
Overwhelmed by multiple wallets and exchanges
Worried about security and losing funds
Finds tutorials too technical or intimidating
Expectations & needs
Expectations & needs
Wants to feel confident managing crypto independently
Seeks an app that combines simplicity with advanced features
Likes guided learning and visual explanations
Enjoys tracking progress and seeing results
Wants to feel confident managing crypto independently
Seeks an app that combines simplicity with advanced features
Likes guided learning and visual explanations
Enjoys tracking progress and seeing results
Maya Patel
Maya Patel
38
38
years
years
High School Teacher
High School Teacher
💻 Tech Comfort: Comfortable with basic apps; limited experience with crypto tools
💰 Crypto Experience: Beginner; curious about investing but cautious
📱 Devices: Smartphone (Android), occasional tablet
💻 Tech Comfort: Comfortable with basic apps; limited experience with crypto tools
💰 Crypto Experience: Beginner; curious about investing but cautious
📱 Devices: Smartphone (Android), occasional tablet
Bio
Bio
Maya is a responsible and organized professional who wants to explore crypto as a potential investment. She values safety and clarity, prefers step-by-step guidance, and avoids risky or confusing platforms. Maya seeks an intuitive wallet that allows her to learn, track, and manage crypto confidently without feeling overwhelmed.
Maya is a responsible and organized professional who wants to explore crypto as a potential investment. She values safety and clarity, prefers step-by-step guidance, and avoids risky or confusing platforms. Maya seeks an intuitive wallet that allows her to learn, track, and manage crypto confidently without feeling overwhelmed.
Goals
Goals
Find meaningful work that aligns with passions
Continuously learn and grow professionally
Achieve financial freedom to support dreams
Travel and explore new cultures
Try new hobbies, sports, or creative pursuits
nspire and help others through knowledge or actions
Leave a lasting positive impact on society
Find meaningful work that aligns with passions
Continuously learn and grow professionally
Achieve financial freedom to support dreams
Travel and explore new cultures
Try new hobbies, sports, or creative pursuits
nspire and help others through knowledge or actions
Leave a lasting positive impact on society
Pain points & objections
Pain points & objections
Finds crypto apps too complex or technical
Concerned about security and losing funds
Overwhelmed by multiple platforms and confusing jargon
Finds crypto apps too complex or technical
Concerned about security and losing funds
Overwhelmed by multiple platforms and confusing jargon
Expectations & needs
Expectations & needs
Safely invest and manage small amounts of crypto
Learn about crypto and DeFi at her own pace
Use a simple, trustworthy platform
Safely invest and manage small amounts of crypto
Learn about crypto and DeFi at her own pace
Use a simple, trustworthy platform
USER JOURNEY MAP
User Journey Map
Design Decisions & Improvements
Design Decisions & Improvements
Based on real user pain points, Fluxo was designed to make crypto and DeFi simpler, safer, and more accessible for everyone - from beginners to advanced users.
Based on real user pain points, Fluxo was designed to make crypto and DeFi simpler, safer, and more accessible for everyone - from beginners to advanced users.
Beginner-Friendly Mode
Beginner-Friendly Mode
A simplified view for new users with less technical language and built-in education.
A simplified view for new users with less technical language and built-in education.
One-Tap Swaps
One-Tap Swaps
Users can swap tokens across chains in a single step - no need to bridge or manually switch networks.
Users can swap tokens across chains in a single step - no need to bridge or manually switch networks.
Clear Transaction Breakdown
Clear Transaction Breakdown
Each swap shows real-time price, fees, slippage, and impact - all explained in plain language.
Each swap shows real-time price, fees, slippage, and impact - all explained in plain language.
Dark Mode by Default
Dark Mode by Default
Designed for heavy crypto users, the default dark mode improves visibility and reduces eye strain during late-night trading.
Designed for heavy crypto users, the default dark mode improves visibility and reduces eye strain during late-night trading.
High-Fidelity UI Designs
High-Fidelity UI Designs
Onboarding Steps
Onboarding Steps
The FLUXO onboarding experience is designed to quickly introduce new users to the platform’s core capabilities while providing a smooth entry into wallet creation or import. The flow focuses on clarity, visual appeal, and actionable steps.
The FLUXO onboarding experience is designed to quickly introduce new users to the platform’s core capabilities while providing a smooth entry into wallet creation or import. The flow focuses on clarity, visual appeal, and actionable steps.
Home Page
Home Page
The Home Page of Fluxo acts as the central hub for managing digital assets, tracking performance, and executing key actions. Designed with a mobile-first approach, it delivers a clear, accessible, and engaging experience—catering seamlessly to both beginner and advanced users.
The Home Page of Fluxo acts as the central hub for managing digital assets, tracking performance, and executing key actions. Designed with a mobile-first approach, it delivers a clear, accessible, and engaging experience—catering seamlessly to both beginner and advanced users.
Search Screen
Search Screen
The Search Screen of Fluxo allows users to easily explore and discover digital assets including tokens, wallets, sites, and NFTs.
The Search Screen of Fluxo allows users to easily explore and discover digital assets including tokens, wallets, sites, and NFTs.
Token Details
Token Details
The Token Details screen provides users with real-time insights and essential metrics for individual cryptocurrencies.
Users can toggle between candlestick and line charts to analyze short- and long-term price movements.
The Token Details screen provides users with real-time insights and essential metrics for individual cryptocurrencies.
Users can toggle between candlestick and line charts to analyze short- and long-term price movements.
Buy Crypto Flow – Token Purchase Journey
Buy Crypto Flow – Token Purchase Journey
This flow simplifies the process of buying crypto using fiat payment methods. Designed for both new and experienced users, the journey ensures clarity, security, and flexibility across every step from entering an amount to selecting a payment method and receiving confirmation.
Users can input how much they want to buy, choose their preferred token, and pay via credit/debit card. Each screen provides real-time validation, smooth transitions, and feedback to ensure a frictionless experience.
This flow simplifies the process of buying crypto using fiat payment methods. Designed for both new and experienced users, the journey ensures clarity, security, and flexibility across every step from entering an amount to selecting a payment method and receiving confirmation.
Users can input how much they want to buy, choose their preferred token, and pay via credit/debit card. Each screen provides real-time validation, smooth transitions, and feedback to ensure a frictionless experience.
Send Crypto Flow – Token Transfer Journey
Send Crypto Flow – Token Transfer Journey
This seamless token transfer flow within the Fluxo app allows users to send their crypto assets effortlessly. The process is designed with clarity and trust in mind - guiding both beginner and advanced users through a straightforward experience, from selecting a token to confirming transaction details.
This seamless token transfer flow within the Fluxo app allows users to send their crypto assets effortlessly. The process is designed with clarity and trust in mind - guiding both beginner and advanced users through a straightforward experience, from selecting a token to confirming transaction details.
Swap Crypto Flow – Token Swapping Journey
Swap Crypto Flow – Token Swapping Journey
In the FLUXO app, the token swapping flow enables quick and simple crypto exchange. Users choose the tokens, review the rates, fees, and details, then confirm the swap. A clear progress screen and instant success message ensure the process feels smooth and trustworthy for both new and experienced users.
In the FLUXO app, the token swapping flow enables quick and simple crypto exchange. Users choose the tokens, review the rates, fees, and details, then confirm the swap. A clear progress screen and instant success message ensure the process feels smooth and trustworthy for both new and experienced users.
Send Crypto Flow – Token Transfer Journey
Send Crypto Flow – Token Transfer Journey
The streamlined token transfer flow in the FLUXO app enables users to move their crypto assets with ease and confidence. Each step is crafted for both newcomers and experienced traders - from choosing a token to verifying transaction details, ensuring a secure, transparent, and hassle-free experience.
The streamlined token transfer flow in the FLUXO app enables users to move their crypto assets with ease and confidence. Each step is crafted for both newcomers and experienced traders - from choosing a token to verifying transaction details, ensuring a secure, transparent, and hassle-free experience.
UI KIT
UI Kit
STYLE GUIDE
Style Guide
This style guide defines the core design elements of the project - covering typography, colors, spacing scales, and basic UI components. It ensured visual consistency and helped create a clean, user-friendly interface across all screens.
This style guide defines the core design elements of the project - covering typography, colors, spacing scales, and basic UI components. It ensured visual consistency and helped create a clean, user-friendly interface across all screens.
Spacing scale
Spacing scale
4px - Small gaps between icons or text elements
8px - Padding inside small buttons
16px - Card padding, medium gaps between elements
4px - Small gaps between icons or text elements
8px - Padding inside small buttons
16px - Card padding, medium gaps between elements
24px - Section spacing, between grouped elements
32px - Large section breaks, container padding
48px - Page margins, major layout spacing
24px - Section spacing, between grouped elements
32px - Large section breaks, container padding
48px - Page margins, major layout spacing
Typography
Typography
FONT
FONT
Montserrat (Headline)
Montserrat (Headline)
Headline 1/54px
Headline 1/54px
Headline 2/36px
Headline 2/36px
Headline 3/24px
Headline 3/24px
Inter Tight (Body)
Inter Tight (Body)
Body 1/24px
Body 1/24px
Body 2/16px
Body 2/16px
Body 2/12px
Body 2/12px
Body 3/9px
Body 3/9px
Color
Color
Body color
Body color
Accent 1
Accent 1
Accent 2
Accent 2
Accent 3
Accent 3
Components
Components
This section showcases the reusable elements that form the foundation of the interface. Each component is designed for consistency, scalability, and ease of maintenance across the product.
This section showcases the reusable elements that form the foundation of the interface. Each component is designed for consistency, scalability, and ease of maintenance across the product.
BitCoin
BitCoin
BTC
BTC
$23.45
$23.45
+$560 (+2.52%)
+$560 (+2.52%)
Ethereum
Ethereum
ETH
ETH
$33.45
$33.45
-$39 (-10.52%)
-$39 (-10.52%)
Tether
Tether
USDT
USDT
$112.45
$112.45
+$560 (+2.52%)
+$560 (+2.52%)
Solana
Solana
SOL
SOL
$73.45
$73.45
+$30 (+20.52%)
+$30 (+20.52%)
Receive
Receive
Sell
Sell
Swap
Swap
Buy
Buy
Home
Home
Market
Market
Swap
Swap
Search
Search
Create a new wallet
Create a new wallet
Buy
Buy
Sell
Sell
“Fluxo” Wants to Use “fluxo.app” to Sign In
“Fluxo” Wants to Use “fluxo.app” to Sign In
This allows the app to share your information
This allows the app to share your information
Cancel
Cancel
Continue
Continue
UI Elements
UI Elements
Fluxo’s UI elements are the visual and interactive building blocks of the platform. Crafted with clarity, minimalism, and security in mind, each element ensures a seamless experience for managing crypto assets while preserving consistent branding across every interaction.
Fluxo’s UI elements are the visual and interactive building blocks of the platform. Crafted with clarity, minimalism, and security in mind, each element ensures a seamless experience for managing crypto assets while preserving consistent branding across every interaction.
Final Thoughts
Final Thoughts
The high-fidelity designs bring Fluxo’s vision to life - a clean, intuitive, and secure platform that simplifies crypto asset management for beginners and experienced users alike. Every design decision, from typography to interactive elements, was made to enhance clarity, reduce complexity, and build trust. The result is a consistent, accessible interface that empowers users to explore the world of crypto with confidence.
The high-fidelity designs bring Fluxo’s vision to life - a clean, intuitive, and secure platform that simplifies crypto asset management for beginners and experienced users alike. Every design decision, from typography to interactive elements, was made to enhance clarity, reduce complexity, and build trust. The result is a consistent, accessible interface that empowers users to explore the world of crypto with confidence.