Current role · Under NDA
Learning products people return to.
At Aurora AI, I design AI-driven learning experiences used by 10,000+ people in 20+ countries, on iOS, Android and web.
The roleAI-driven learning, end to end.
The role
I design AI-driven e-learning products, alongside streaming and gaming products. I work in a cross-functional team, from the first idea through launch and iteration.
What I ownFour journeys, one learner.
What I own
- Sign-up and onboardingThe first minutes that decide whether people stay.
- DiscoveryHelping people find the right content fast.
- PersonalisationJourneys that adapt to each learner.
- Progress trackingShowing people how far they’ve come, so they keep going.
How I workProblem first, then screens.
How I work
- Problem first
- Data and user feedback before screens.
- Prototype early
- AI tools let me test ideas in days.
- Validate
- Usability testing and product data guide decisions.
- Build together
- Close work with engineers, the design system and life after launch.
Highlight: sign-upSign-up retention +50%.
Highlight: sign-up
Sign-up is where most people decide whether a product is worth their time. I focused on making the first steps simpler and clearer, and tested the changes with real users and product data.
Sign-up retention improved by 50%.
ResultsIn numbers.
In numbers
10,000+Users
20+Countries
+50%Sign-up retention
3Platforms: iOS, Android and web